Unhandled Perception

How Much Did It Cost AOL To Send Us Those CDs In The 90s? “A Lot!,” Says Steve Case:
http://techcrunch.com/2010/12/27/aol-discs-90s/

More On AOL’s Disc Strategy: $1.19 Floppies, 50% Of All CDs Made, And Precision Bombing:
http://techcrunch.com/2010/12/28/aol-floppy-disk/

Two excellent articles on something most (over the age of 30) have experience with.  I used to collected the AOL CDs and have a box filled with them.

kicking off another “Do-It-Yourself” Marketing Month for entrepreneurs. In honor of the celebration, I’ve compiled a list of 15 DIY marketing articles to keep you busy. The list includes a mix of SitePoint articles, as well as some of my other favorites from around the Web. I tried to include a lot of variety, so there should be something in here for everyone.

Link: http://www.sitepoint.com/blogs/…

The technology for the battery-powered ads was manufactured by a Los Angeles-based company called Americhip, and each ad can handle about 40 minutes of video.

Here are some more details about the Americhip technology: the screen, which is 2.7 millimeters thick, has a 320×240 resolution. The battery lasts for about 65 to 70 minutes, and can be recharged, believe it or not, with a mini USB cord–there’s a jack on the back of it. The screen, which uses thin film transistor liquid crystal display (TFT LCD) technology, is enforced by protective polycarbonate. It’s a product that has been in development at Americhip for about two years, spokesman Tim Clegg told CNET News via e-mail.

Link:
CBS to run video ad in magazine this fall

Link:
http://www.radioshack.com/theshack/

Also, TheShack.com redirects to RadioShack.com so it might be true.

Remember those awful Microsoft ads with Jerry Seinfeld and Bill Gates? Well, now you can forget them. Microsoft flacks are desperately dialing reporters to spin them about “phase two” of the ad campaign — a phase, due to be announced tomorrow, which will drop the aging comic altogether.

That didn’t last long.

Link:
http://valleywag.com/5051455/…

WordLab brands itself as the “The Wordboard Naming and Branding Discussion Forum” where they have forums for naming a company, naming a product, tag lines, band names, club names… See where I’m going with this? If you need a name for something, anything, then check out WordLab.

Link:
http://www.wordlab.com/wordboard/

Establish Retrofitted Designs as a sustainable high-design decor and organization products manufacturer that balances its commitment to profitable growth and community focus.

What a cool and innovative idea. Seems like more and more companies are offering means to make your electronic devices a bit more personal (check out ColorwarePc.com). Schtickers goes beyond the custom look by allowing a bit more ‘feel’ to your laptop with suede products available.

I would use a black one with my tribal logo on it .

Link:
http://www.schtickers.com/

Just testing this out

A recent study by the Direct Marketing Association found that nearly 70% of consumers prefer to receive announcements and information on new products from companies they are familiar with via conventional mail, versus less than 20% who prefer e-mail pitches. But with so many companies sending out direct mail, even a carefully culled and targeted mailing list is often not enough. Here are some ways to ensure that your direct mail gets opened:

Interesting. Especially the item about using blue ink.

Link:
http://…/9andhalf_ward_mail.html

Couple of good sources for what the standard sizes are for web marketing material (images, movies, Flash).

On Wikipedia:
http://en.wikipedia.org/wiki/Web_banner

Interactive Marketing Units:
http://www.fearnwebdesign.com/php/pages/advertising.php

I have designed two new shirt designs for CafePress for Veign. I wanted a design that used some tribal designs to make it look a bit more interesting. Note: Even though the shirt previews aren’t high quality looking the shirts and the images will be.

What do you think?

Link:
http://www.cafepress.com/veign

Create custom printed or embroidered shirts through Blue Cottons online design studio. Very easy to do and probably expensive, not sure as I didn’t go through the entire process. If you want stuff thats affortable and also very ease to use check out CafePress. I have had a CafePress store for Veign for a long time and use it to buy shirts and stuff to give out to clients or anyone else wanting to wear a shirt with Veign on it.

Link:
http://www.bluecotton.com/