Irrational behavior is a part of human nature, but as MIT professor Ariely has discovered in 20 years of researching behavioral economics, people tend to behave irrationally in a predictable fashion. Drawing on psychology and economics, behavioral economics can show us why cautious people make poor decisions about sex when aroused, why patients get greater relief from a more expensive drug over its cheaper counterpart and why honest people may steal office supplies or communal food, but not money.


A very interesting book to learn about how and why we behave in certain situations. If you like reading to learn then this is a book for your library.

Link:
http://www.amazon.com/Predictably-Irrational…

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