How much do we really know about how people read news websites? We can track their behavior clicking through a site visit. We can collect personal information. We can ask them questions. But that presents a small part of the full picture. To get the rest, we need to climb inside their heads and look through their eyes as they view online news sites — to peer into their minds and see patterns that even they don’t consciously see.


Might be old but interesting none-the-less

Link:
http://www.poynterextra.org/…

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