A Five Step Program to Measure Effectiveness of Your Web Pages:

  • 1: Don’t Obsess About Your Home Page.
  • 2: Compute Your Cliff – Only Then Jump.
  • 3: Bouncy, Bouncy, Bounce – Its Good For You.
  • 4: Site Overlay – Something To Love.
  • 5: Think Holistically – Multiple Metrics, Key Context.

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