Breakdown of a Google search result

Page Title: Usually pulled from the TITLE tag set on the page. Can also be pulled from the Open Directory Project's (DMOZ) title. Setting the META tag NOODP prevents the Open Directory Project (DMOZ) information being used and will default back to onpage information. Limit of 63 characters.

Snippet: Pulled from the page content or meta description. If the search keyword is located further down in a page Google may pull the snippet from within the page, around the keyword. If for some reason the page was not accessible then Google may pull the information from the Open Directory Project (DMOZ). Limit of approximately 156 characters.

Plus Box: Used to expand the information shown for a company. Examples of why a plus box is shown would be: Stock Information, Map of company address

Url: Url of where you will be taken when clicking the search result

Filesize: Size of the page you will be taken to.

Cached: A snapshot of the last time the page was crawled. Sometimes next to the Cached link will be an indicator of the time of last crawl (like 1 hour which means it was crawled one hour ago)

Similiar pages: Pages that are similiar to the page displayed in the search result

Note this: Saves the result in Google Notebook. Displayed when you are logged into Google.

Site links: A helpful list of links within a domain that a user may want to go to beyond the presented result from a keyword search. This is a completely algorithmic result (not done by hand or evaulated by a human).

More results: Provides a search result for your keyword that limits the search to within the domain of the search result.

- Digg it -

(as extracted from the video from Matt Cutts)