9 1/2 Ways - To Get Customers to Open Your Direct Mail

A recent study by the Direct Marketing Association found that nearly 70% of consumers prefer to receive announcements and information on new products from companies they are familiar with via conventional mail, versus less than 20% who prefer e-mail pitches. But with so many companies sending out direct mail, even a carefully culled and targeted mailing list is often not enough. Here are some ways to ensure that your direct mail gets opened:

Interesting. Especially the item about using blue ink.

Link:
http://.../9andhalf_ward_mail.html