A recent study by the Direct Marketing Association found that nearly 70% of consumers prefer to receive announcements and information on new products from companies they are familiar with via conventional mail, versus less than 20% who prefer e-mail pitches. But with so many companies sending out direct mail, even a carefully culled and targeted mailing list is often not enough. Here are some ways to ensure that your direct mail gets opened:


Interesting. Especially the item about using blue ink.

Link:
http://…/9andhalf_ward_mail.html

Check out these posts too:

  1. Get Yahoo Mail Beta
  2. What is Mail Fetcher?
  3. Microsoft Building New Free Mail Client
  4. 50+ Ways to Track Website Traffic
  5. Did you know of Windows Vista Mail?
  6. Cartoon yourself with Funky Ways
  7. Two ways to use any font on a website