In March of 2005, Google acquired Urchin Software Corporation, a San Diego-based web analytics company. A few short months later, Google Analytics was unveiled, which was based on “Urchin On Demand,” Urchin’s javascript-based “Software as a Service” (SaaS) web traffic analytics solution. Urchin customers were generally thrilled about the acquisition, because it was assumed that it meant great things were in store for all of Urchin’s customers. In reality, Urchin’s core customers have been ignored, product development has stopped on everything but Google Analytics, and companies are wondering why Google took the money and, well, ran.


Link:
http://google-acquisitions-go-wrong-disappointing-story-of-urchin

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