Is your Web site 'usable'?

You try one company's Web site. It's plain, but it lists pricing information, the models it services, and its contact information. Then you try another company's site. It makes you sit through a three-minute Flash presentation before letting you explore the site. (There's a "skip this intro" button at the top right, but the button is camouflaged.) And, instead of getting pricing information, you have to fill out a form and wait for a salesperson to call.

With probably millions of websites competing for the same thing your website has to be as easy as possible on the user. Make it confusing, too difficult or too many clicks to get around and your users will move on.

Link:
http://.../online_marketing/is_your_web_site_usable.mspx