Here’s a few of the copy from the ads:

“You say you don’t know your process from your loop? Or your CASE from your GOTO? No doubt, you’re suffering from COBOLitis,”
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These modems are “all performers,” this ad not-so-subtly boasts — from 1,200 bit/sec. all the way up to 4,800 bit/sec.
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“MultiSpeed is multi-talented. It’s small. Light. And gives you the option of running at a clock speed of either 9.54 or 4.77 MHz,” boasts this ad from NEC showing what a laptop of its day was like. It weighed in at 11.2 lb. with 640K of memory, dual 720K drives and five built-in programs.

See all:
http://www.computerworld.com/…

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