Better Google Analytics through URL tagging

Google Analytics is probably one of the best free web statistics applications around. This is one of those things that every webmaster (man I hate that word) should have installed in a website. With Google Analytics you get an in depth view of the traffic coming to your site and, with goal conversions, you can track whether they reached the page you wish they would. Powerful, easy to install and a great interface (as of the second release) makes this my favorite places to visit and poke around.

Not only can you track the traffic as they move around your site but you can track how they get to your website. This is especially important if you want to setup and run an email campaign or you're running ads on another website. No need to write code or do anything fancy, all you need to do is use URL Tagging.

URL Tagging is what it sounds like, a method of tagging a URL to provide better stats through Google Analytics. You can have a group created for an email newsletter or a banner ad running on another website. Google has made it so easy to create tags, through their online URL Builder tool, that you can start tagging all your newsletters separately to see how each one performs. This is just the tip of iceberg of the power of Google Analytics.

Go forth and start tagging!

What is tagging:
http://www.google.com/support/googleanalytics/...

Online URL Builder:
http://www.google.com/support/googleanalytics/...