Eyetracking on a website, know what users are looking at

Knowing what and how a user looks at your website can give you a huge edge over your competition. There was a blog post sometime back showing an eye tracking image for Google search results but this one goes a bit more in-depth and provides some very useful information.

Increased white space, removal of unneeded images, use of sub headings and bulleted items all means the user will have a better reading experience and retain more of the information they have read.

Link:
http://www.ojr.org/ojr/stories/070312ruel/